Meeting Professionals International (MPI) https://www.mpi.org/ is the largest meeting and event industry association worldwide. The organization provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. MPI has a global community of 60,000 meeting and event professionals including nearly 14,000 engaged members. It has nearly 70 chapters, clubs and members in more than 75 countries worldwide. “When we meet, we change the world.” (MPI website)

67% of executives predict an increase in meeting budget and spending in 2024, out of which 13% believe it will be a straight 10% increase. On average, 14% of a marketing budget goes toward event marketing. Globally, 61% of millennials and 63% of Gen Z say they’ll attend more events.

59% of meetings will be in person in 2024. Only 20% will be hybrid, and 21% will be remote. (Source: Amex GBT)

80.4% of event organizers say in-person events are the most impactful marketing channel. (Source: Bizzabo)

48% of European planners are looking for unique event venues, with 34% considering five-star service and facilities less important than originality. (Source: Cvent)

More Statistics: https://www.g2.com/articles/event-industry-statistics

Summary

• The global event management software market is projected to reach $12.2 billion by 2026.
• The event planning industry is expected to grow at a CAGR of 11% from 2021 to 2026.
• In the United States, the event planning industry is worth over $5 billion annually.
• The event planning industry employs over 140,000 professionals in the United States.
• The average salary for event planners in the United States is $50,934 per year.
• The most popular types of events planned by event planners are weddings, corporate events, and festivals.
• The top event planning software include Cvent, Eventbrite, and Bizzabo.
• 67% of event planners use social media to promote their events.
• The average cost of planning a corporate event is around $1,500 to $10,000.
• 72% of event planners use event planning apps to streamline their processes.
• The event planning industry has a client satisfaction rate of 85%.
• The average budget for a wedding planner is around $2,500 to $10,000.
• Over 40% of event planners work as freelancers or independent contractors.
• The event planning workforce is projected to grow by 8% in the next five years.
• 61% of event planners say virtual events will be part of their future event strategies.

The event planning industry is the star of the show, with dazzling statistics to prove it: the global market is set to reach a whopping $12.2 billion by 2026, while in the U.S. alone, its already worth over $5 billion annually. With a CAGR of 11% and over 140,000 professionals in the field, event planners are the unsung champions of bringing our wildest dreams to life. From weddings to corporate events, they juggle it all, armed with top-notch software like Cvent and Eventbrite, and a keen eye on social media trends. Lets raise a toast to the maestros behind the curtain, because in this industry, every event is a masterpiece in the making. (Worldmetrics.org)

• Event planning job growth outpaces the average by 4%
• According to data from the Bureau of Labor Statistics, job growth for meeting and event planners is expected to grow at a rate of 11% from 2016 to 2026. Compared to the total expected growth of 7%, event planners appear to have a bright future ahead of them on the job market.
• There were 1.9 million meetings in 2016; 1.9 million meetings across one year—more than 5,200 every single day.
• Meetings and events account for $325 billion of direct spending
• Those 1.9 million meetings resulted in some big spending. If you add up planning, production, travel, and other direct expenditures, meetings and events account for $325 billion of direct spending in the U.S. Of that figure, $120 billion comes from travel alone.
• 42% of corporate meeting planners expect to have bigger budgets this year
• Corporations are putting more resources into their event efforts, with growing budgets and bigger teams. (Convene.com 4.11.21)